Industry News | Week of August 19

Industry News | Week of August 19

HOT & RELEVANT TOPICS AI and Leasing Agents Go Hand-in-Hand Artificial intelligence continues to become a valuable tool in the leasing process, and recent efforts by MYND Property Management provide a snapshot as to why. A proprietary machine-learning algorithm developed in-house discovered several key tendencies of prospects, including that those who fill out an optional […]

Industry News | Wk of August 5

Industry News | Wk of August 5

HOT & RELEVANT TOPICS Scooter-Sharing Revs Up at Chicago Apartments Just as the industry was finding ways to accommodate the ride-share revolution, a new wrinkle has been added: scooter-sharing. Ten scooter-sharing companies are participating in a four-month pilot program at Chicago-area apartments, and the results have been overwhelmingly positive. One community, The Field’s Lofts, ran […]

Industry News | Wk of March 18

Industry News | Wk of March 18

HOT & RELEVANT TOPICS For Gen Z, Word of Mouth is Even Louder Gen Z often gets lumped in with millennials when talking about younger generations. But this generation (born 1996 or later) is not simply a continuation of its predecessor.

Marketing to Multiple Generations

Marketing to Multiple Generations

The multifamily industry has been understandably focused on Millennials in recent years. But the truth is that today’s renter pool is a diverse one, with Baby Boomers, Gen X’ers and even Gen Z’ers in the mix. In this guest column for Multi-Housing News, Bainbridge’s Eric Clark discusses how developers can build communities that appeal simultaneously […]

Industry News | Wk of March 26

Industry News | Wk of March 26

  HOT & RELEVANT TOPICS No Coffee Breaks Needed: Companies Add Service Robots to Workforce Service robots don’t have a prominent role in the multifamily space quite yet, but it’s happening in other industries.