Industry News | Week of August 19
HOT & RELEVANT TOPICS AI and Leasing Agents Go Hand-in-Hand Artificial intelligence continues to become a valuable tool in the leasing process, and recent efforts by MYND Property Management provide a snapshot as to why. A proprietary machine-learning algorithm developed in-house discovered several key tendencies of prospects, including that those who fill out an optional […]
Industry News | Wk of August 5
HOT & RELEVANT TOPICS Scooter-Sharing Revs Up at Chicago Apartments Just as the industry was finding ways to accommodate the ride-share revolution, a new wrinkle has been added: scooter-sharing. Ten scooter-sharing companies are participating in a four-month pilot program at Chicago-area apartments, and the results have been overwhelmingly positive. One community, The Field’s Lofts, ran […]
Industry News | Wk of March 18
HOT & RELEVANT TOPICS For Gen Z, Word of Mouth is Even Louder Gen Z often gets lumped in with millennials when talking about younger generations. But this generation (born 1996 or later) is not simply a continuation of its predecessor.
Marketing to Multiple Generations
The multifamily industry has been understandably focused on Millennials in recent years. But the truth is that today’s renter pool is a diverse one, with Baby Boomers, Gen X’ers and even Gen Z’ers in the mix. In this guest column for Multi-Housing News, Bainbridge’s Eric Clark discusses how developers can build communities that appeal simultaneously […]
Industry News | Wk of March 26
HOT & RELEVANT TOPICS No Coffee Breaks Needed: Companies Add Service Robots to Workforce Service robots don’t have a prominent role in the multifamily space quite yet, but it’s happening in other industries.