I was recently asked by Jennifer Castenson, director of thought leadership content for Hanley Wood and Multifamily Executive, for some tips on how supplier partners can continue to market during COVID-19 for a piece she was writing for Forbes Real Estate. She was able to use one of the tips I offered, which was to […]
Marketing teams today have a number of stakeholders. And we’re responsible for communicating effectively to all of those key stakeholders and to cater those communications based on their specific needs and interests. For instance, on-site teams need training on marketing tools, resources for resident and prospect communications and a steady amount of leads. While operations […]
Content is king. Especially in today’s digital marketing landscape. From emails and blogs to easy-to-digest social media content like Tweets and video, the content a company distributes truly defines who they are. Get a brand voice and message right, it becomes easier to engage an audience. Getting that voice and message wrong could lead to […]
HOT & RELEVANT TOPICS The Five Biggest Onsite Technology Mistakes Technology implementation should shorten the to-do lists of onsite teams, not lengthen them. That’s according to Jared Miller, chief operating officer of RedPeak, whose rule of thumb when incorporating tech is to ease the burden of the company’s onsite teams.
In the world of marketing, there are a lot of platforms and technologies that marketing experts have identified to be major players in 2019. This is a great article about impactful marketing trends to watch this year.
Marketing data. Everyone knows it’s important. And every marketer makes decisions based on their own internal data.
Explaining your marketing efforts to the operations team is complicated by the fact that operations and marketing simply aren’t using the same data points. Operations teams are generally tied to the numbers they see in whatever lead generation reports their property management systems are able to produce. These reports can be described as “lacking” at best.
The multifamily industry has been understandably focused on Millennials in recent years. But the truth is that today’s renter pool is a diverse one, with Baby Boomers, Gen X’ers and even Gen Z’ers in the mix. In this guest column for Multi-Housing News, Bainbridge’s Eric Clark discusses how developers can build communities that appeal simultaneously […]
Analyzing the overwhelming amount of data is a tough job for even sophisticated marketers. You can make it easier by efficient data gathering, using the scientific method and hiring the right team members.