Industry News | Week of August 19
HOT & RELEVANT TOPICS AI and Leasing Agents Go Hand-in-Hand Artificial intelligence continues to become a valuable tool in the leasing process, and recent efforts by MYND Property Management provide a snapshot as to why. A proprietary machine-learning algorithm developed in-house discovered several key tendencies of prospects, including that those who fill out an optional […]
Let’s Flip the Marketing Funnel
“PPC doesn’t work.” “Banner ads are a waste of money.” “The CTR on retargeting is so low, it’s not worth the spend.” I heard this all the time when I worked for an owner-operator. And I have to be honest, it always ruffled my feathers a little bit.