Marketing Predictions for 2020
Marketing teams were not always the analytical beasts that they are today. They used to be the team that helped with flyers, balloons and maybe a sign. But those days are long gone. The acceleration of online technology and the creation of new digital marketing channels has forced marketers to learn how to drive traffic […]
How Bad Data Is Hindering Your Leasing Efforts
Apartment operators have embraced the data revolution to a certain extent by implementing solutions like revenue management software and programs that evaluate the effectiveness of marketing efforts.