Google and ILSs: A Powerful One-Two Punch

Google and ILSs: A Powerful One-Two Punch

There’s a major conversation happening amongst multifamily marketers lately. One where marketing leaders are discussing the merits of Google My Business and their recent enhancements to their local listings.

Data-Driven Marketing: Separating the Signal from the Noise

Data-Driven Marketing: Separating the Signal from the Noise

Analyzing the overwhelming amount of data is a tough job for even sophisticated marketers. You can make it easier by efficient data gathering, using the scientific method and hiring the right team members.