Google and ILSs: A Powerful One-Two Punch
There’s a major conversation happening amongst multifamily marketers lately. One where marketing leaders are discussing the merits of Google My Business and their recent enhancements to their local listings.
A Layer of Sincerity: Add a Signature to Your Review Responses
More and more apartment operators are taking the proper step of responding to any and all reviews, but many are coming across as insincere. That’s because the most frequent mistake teams are making when responding to reviews is failing to add a signature.
Industry News | Wk of September 3
HOT & RELEVANT TOPICS 8 U.S. Cities Pledge to Ensure All New Buildings Are Net-Zero Carbon by 2030 Ahead of the Global Climate Action Summit (Sept. 12-14, San Francisco), 19 global cities have signed the Net Zero Carbon Buildings Declaration.
A snippet from the future. Google Snippets are an SEO game changer.
Traditionally, Google used to use the metadata descriptions built into the back end of a website and displayed them as a snippet. We know these as the description right below the website that describes what the website is about, on the search engine results page. Google has shifted this methodology to now also incorporate snippets of text from the body copy of a website as well.
Industry News | Wk of April 23
HOT & RELEVANT TOPICS Rent Control Heading to California’s November Ballot While talk of rent control has swirled in recent years, actually moving forward has been rendered nearly impossible due to several existing legal statutes in states across the country.