Marketing Predictions for 2020
Marketing teams were not always the analytical beasts that they are today. They used to be the team that helped with flyers, balloons and maybe a sign. But those days are long gone. The acceleration of online technology and the creation of new digital marketing channels has forced marketers to learn how to drive traffic […]
A snippet from the future. Google Snippets are an SEO game changer.
Traditionally, Google used to use the metadata descriptions built into the back end of a website and displayed them as a snippet. We know these as the description right below the website that describes what the website is about, on the search engine results page. Google has shifted this methodology to now also incorporate snippets of text from the body copy of a website as well.