Industry News | Week of August 19
HOT & RELEVANT TOPICS AI and Leasing Agents Go Hand-in-Hand Artificial intelligence continues to become a valuable tool in the leasing process, and recent efforts by MYND Property Management provide a snapshot as to why. A proprietary machine-learning algorithm developed in-house discovered several key tendencies of prospects, including that those who fill out an optional […]
Industry News | Wk of April 15
HOT & RELEVANT TOPICS Amenities War Might Not Be The Best Student Housing Strategy Amenities make a big splash and provide Instagrammable moments. But some developers and school administrators are rethinking the emphasis of these glitzy additions at student housing communities, instead dedicating their focus to more mundane-but-necessary features.
Industry News | Wk of March 18
HOT & RELEVANT TOPICS For Gen Z, Word of Mouth is Even Louder Gen Z often gets lumped in with millennials when talking about younger generations. But this generation (born 1996 or later) is not simply a continuation of its predecessor.
Marketing to Multiple Generations
The multifamily industry has been understandably focused on Millennials in recent years. But the truth is that today’s renter pool is a diverse one, with Baby Boomers, Gen X’ers and even Gen Z’ers in the mix. In this guest column for Multi-Housing News, Bainbridge’s Eric Clark discusses how developers can build communities that appeal simultaneously […]