Industry Trends Report | Wk of May 11
HOT & RELEVANT TOPICS TikTok: Time for Marketers to Consider Social Media Channel Already popular as the fourth-most downloaded app of 2019, TikTok has exploded in a shelter-in-place environment. Unlike traditional social media platforms that cater largely to the younger demographics, TikTok is regularly being utilized by teens to those in their 40s. Apartment marketers […]
Let’s Flip the Marketing Funnel
“PPC doesn’t work.” “Banner ads are a waste of money.” “The CTR on retargeting is so low, it’s not worth the spend.” I heard this all the time when I worked for an owner-operator. And I have to be honest, it always ruffled my feathers a little bit.
Summertime. Let’s Not Just Sit Back and Unwind
Will Smith’s 1991 anthem Summertime offered his new definition of summer madness. His infectious, chart-topping single invited everyone to “leanin’ to the side but you can’t speed through.
Finding the Right Digital Marketing Partner: Lessons Learned.
If you work at a typical multifamily organization, your marketing team is probably not big enough to handle robust digital lead generation strategies or data analysis efforts. If they’re lucky, marketing teams might have one data junkie and a couple of people in charge of buying ads. This leaves a lot of multifamily marketers partnering […]
Google and ILSs: A Powerful One-Two Punch
There’s a major conversation happening amongst multifamily marketers lately. One where marketing leaders are discussing the merits of Google My Business and their recent enhancements to their local listings.
Industry News | Wk of May 21
HOT & RELEVANT TOPICS Shared Housing Startups Eager To Be The Next Big Thing In Residential With the rising prevalence of home sharing, startups are beginning to sprout up to meet the demand.
Search & Social: The Newest Marketing Power Couple
Technology advancements and the never-ending emergence of new digital channels have made the jobs of multifamily marketers more challenging than ever before.