Marketing Predictions for 2020
Marketing teams were not always the analytical beasts that they are today. They used to be the team that helped with flyers, balloons and maybe a sign. But those days are long gone. The acceleration of online technology and the creation of new digital marketing channels has forced marketers to learn how to drive traffic […]
Industry News | Wk of September 30
HOT & RELEVANT TOPICS Demand For Corporate Housing Continues to Rise Spurred by seasonal travelers, empty nesters, employees on out-of-town business and younger generations trying to put off buying that first home, corporate housing continues to become more popular. Corporate housing—fully furnished and fully serviced homes available for short-term rental—spiked 12 percent from 2014 to […]
How Bad Data Is Hindering Your Leasing Efforts
Apartment operators have embraced the data revolution to a certain extent by implementing solutions like revenue management software and programs that evaluate the effectiveness of marketing efforts.
Industry News | Wk of October 29
HOT & RELEVANT TOPICS Gen Z is Social and Frugal, A Great Match For Co-living Developers The generation currently filling up student housing communities watched their parents struggle through the Great Recession, so they know the value of saving money.
Marketing Data 101: 3 steps to ensure better business decisions
Marketing data. Everyone knows it’s important. And every marketer makes decisions based on their own internal data.
Data-Driven Marketing: Separating the Signal from the Noise
Analyzing the overwhelming amount of data is a tough job for even sophisticated marketers. You can make it easier by efficient data gathering, using the scientific method and hiring the right team members.