Marketing teams were not always the analytical beasts that they are today. They used to be the team that helped with flyers, balloons and maybe a sign. But those days are long gone. The acceleration of online technology and the creation of new digital marketing channels has forced marketers to learn how to drive traffic […]
HOT & RELEVANT TOPICS Demand For Corporate Housing Continues to Rise Spurred by seasonal travelers, empty nesters, employees on out-of-town business and younger generations trying to put off buying that first home, corporate housing continues to become more popular. Corporate housing—fully furnished and fully serviced homes available for short-term rental—spiked 12 percent from 2014 to […]
Marketing data. Everyone knows it’s important. And every marketer makes decisions based on their own internal data.
Analyzing the overwhelming amount of data is a tough job for even sophisticated marketers. You can make it easier by efficient data gathering, using the scientific method and hiring the right team members.