Finding the Right Digital Marketing Partner: Lessons Learned.
If you work at a typical multifamily organization, your marketing team is probably not big enough to handle robust digital lead generation strategies or data analysis efforts. If they’re lucky, marketing teams might have one data junkie and a couple of people in charge of buying ads. This leaves a lot of multifamily marketers partnering […]
Marketing Data 101: 3 steps to ensure better business decisions
Marketing data. Everyone knows it’s important. And every marketer makes decisions based on their own internal data.
Data-Driven Marketing: Separating the Signal from the Noise
Analyzing the overwhelming amount of data is a tough job for even sophisticated marketers. You can make it easier by efficient data gathering, using the scientific method and hiring the right team members.