If you’re not monitoring what they’re talking about, you’re missing an opportunity to gather data that will be critical when you respond to them. Check the social media and review site feeds immediately. But don’t respond just yet. Wait for the facts to become clear.
Finding legal and PR teams that collaborate well with each other is difficult, but when you do, the results are well worth the effort during a crisis. To do this, you have to understand why PR and legal differ and know how to effectively consider their positions and make decisions that are right for your organization.
Even the most sophisticated and large apartment owner/operators with strong plans in place have room for improvement in resident, media and other communications. Here are a few common mistakes we’ve encountered that should be avoided to ensure your crisis communications program is on point.