Broadening Your View of Reputation Management to Better Protect Your Brand
Reputation management is bigger than Yelp!, Google and Facebook. It’s bigger than simply responding to reviews. It’s even bigger than what you’re going to say to the public through the media or directly. Yet, the multifamily industry has minimized this age-old PR discipline to simply responding to online reviews about communities and maybe reporting metrics […]
Industry News | Wk of June 10
HOT & RELEVANT TOPICS The Best Security Practices For Multifamily EmployeesTen real estate and leasing professionals were murdered in 2017 according to the Bureau of Labor Statistics. Then in January, Salt Lake City realtor Dave Stokoe went to his apartment community to evict a pair of residents but never returned. He was later found in […]
The Role of Culture in Crisis Communications
When we talk about crisis communications, we often think of legal teams, public relations, risk management and operations. What we often miss is human resources and the role of culture. Culture is critical to responding well to a crisis, and it’s easy to err on either of two sides that are greatly impacted by culture […]
The Starts and Stops of Reputation Management During a Crisis
If you’re not monitoring what they’re talking about, you’re missing an opportunity to gather data that will be critical when you respond to them. Check the social media and review site feeds immediately. But don’t respond just yet. Wait for the facts to become clear.
Collaborating on Crisis Management
It’s not a matter of if, but when your apartment community will have to manage a crisis. How well you’ve prepared for the situation will determine how successful you are at mitigating harm both to people and property.
Collaboration for the Win: How collaborative communication produces better results
It’s easy to make critical mistakes that cost you more than help you when sending out communications in a vacuum. Collaboration is key to sending the right message to the right people no matter the situation, even when that crisis strikes at 5:30 p.m. on Friday.
For the Legal vs. PR Cage Match
Finding legal and PR teams that collaborate well with each other is difficult, but when you do, the results are well worth the effort during a crisis. To do this, you have to understand why PR and legal differ and know how to effectively consider their positions and make decisions that are right for your organization.
Starbucks Situation Underscores Reputation Hazards in Digital Era
It begs the question of whether your company has a crisis plan in place for a potentially damaging incident on one of your properties, even if that incident is on a smaller scale than those that have recently grabbed headlines.
Three Big Crisis Communication Mistakes Apartment Operators Make
Even the most sophisticated and large apartment owner/operators with strong plans in place have room for improvement in resident, media and other communications. Here are a few common mistakes we’ve encountered that should be avoided to ensure your crisis communications program is on point.