The Components of a Strong Company Blog
Like all components of a PR campaign, a corporate blog needs careful and strategic thought. It’s one thing to have a blog, but it’s another to make sure it’s populated with the right kind of content.
Reality Check: Your Philanthropic Efforts Probably Won’t Make the News
First things first: a company should never undertake a charitable campaign for the sake of publicity. It should always be something a company would do even if no one outside of the company ever learned about it. It has to stem from a genuine passion for the cause and come from a place of real authenticity. It will be painfully obvious if it doesn’t.