Industry Trends Report | Wk of June 8
HOT & RELEVANT TOPICS NMHC Releases Statement on Continuing Racial Inequities In reaction to the recent killings of George Floyd, Ahmaud Arbery and Breonna Taylor, the National Multifamily Housing Council released a statement promising to combat racial inequity in the housing circuit. NMHC president Doug Bibby vowed the organization “will be steadfast in our aim […]
Industry Trends Report | Wk of May 11
HOT & RELEVANT TOPICS TikTok: Time for Marketers to Consider Social Media Channel Already popular as the fourth-most downloaded app of 2019, TikTok has exploded in a shelter-in-place environment. Unlike traditional social media platforms that cater largely to the younger demographics, TikTok is regularly being utilized by teens to those in their 40s. Apartment marketers […]
Industry Trends Report | Wk of Apr. 27
HOT & RELEVANT TOPICS Co-Working to Be Top Post-Pandemic Multifamily Amenity? If working remotely remains the trend after the coronavirus pandemic, apartment communities may need to expand their co-working amenities. Even before the stay-at-home orders and office closures, co-working space was already becoming an amenity of choice for multifamily developers, but the new demand could […]
3 More Tips for Marketing During COVID-19
I was recently asked by Jennifer Castenson, director of thought leadership content for Hanley Wood and Multifamily Executive, for some tips on how supplier partners can continue to market during COVID-19 for a piece she was writing for Forbes Real Estate. She was able to use one of the tips I offered, which was to […]
Industry Trends Report | Week of April 13
HOT & RELEVANT TOPICS Property Management Without the Option of Eviction Evictions aren’t an option for many property managers right now, with federal, state and municipal moratoriums on the eviction of renters who miss payments due to job issues stemming from the COVID-19 crisis. Even where eviction bans aren’t in place, the process can’t move […]
Industry News | Week of March 30
HOT & RELEVANT TOPICS Multifamily Industry Copes with Coronavirus With rent now due and novel coronavirus issues currently limiting income for many renters, apartment communities have attempted to account for the myriad issues they’ll inevitably face in the coming weeks. Some of the challenges facing owner/operators include how to offer respite to renters who are […]
Be Extra Astute With Your Content Messaging During the Crisis
Whenever there is a sliver of opportunity, someone will try to capitalize. Now shouldn’t be one of those times. Yet, soon after things turned ultra-hectic around March 11 when the COVID-19 situation led to the cancelation of pretty much everything, the virus-related sales pitches began. Unfortunately, a few of these pitches were in the multifamily […]
Coronavirus: The Key To Proactive Communication Without Creating Panic
Well, I’m sure you’ve all heard of the Coronavirus, or COVID-19, by now. And you’ve probably heard all of the stories of people stocking up on antibacterial gel, face masks and avoiding Corona beer like the plague. (That was fake news, by the way). There are more occurrences of Coronavirus every day, so proper communication […]