Passing on knowledge in a way that helps your customer (and the audience for the publication) improve their businesses is more compelling than a sales pitch for your products or services.
At LTM, we submit content on behalf of our clients. We have conversations with them about what innovative concepts they are exploring internally and what the industry has been discussing recently. It’s always a goal to get as many clients on stage as possible, because the benefits far outweigh the investment of time and energy.
A key part of my job is to help clients, and their clients, set the standard for thought-provoking, educational and tactically focused conference sessions. I wish I could share a formula that would automatically make you the speaker people want to see and a speaker who conference planners want to invite back, but each conference and speaker is different.