Industry Trends Report | Wk of June 22
HOT & RELEVANT TOPICS How Covid-19 Has Impacted Communities of Color The pandemic might not discriminate on the basis of who can acquire coronavirus, but its impact has been disproportionate in the apartment industry. Communities of color have been overwhelmingly affected, as black individuals have been hospitalized at twice the rate. In areas such as […]
Industry Trends Report | Wk of May 11
HOT & RELEVANT TOPICS TikTok: Time for Marketers to Consider Social Media Channel Already popular as the fourth-most downloaded app of 2019, TikTok has exploded in a shelter-in-place environment. Unlike traditional social media platforms that cater largely to the younger demographics, TikTok is regularly being utilized by teens to those in their 40s. Apartment marketers […]
Industry News | Wk of November 12
HOT & RELEVANT TOPICS Ocasio-Cortez Youngest Woman Ever Elected to Congress – and Still Can’t Afford an Apartment in D.C. At 29, Alexandria Ocasio-Cortez last week became the youngest woman ever elected to Congress. But that doesn’t mean she can afford to live in Washington, D.C., where she’ll be stationed come January as part of […]