Reputation management is a public activity and it requires the same attention that a media response would require. You are, after all, making a public statement and don’t want to harm your reputation while trying to manage it. To do that effectively, you need to collaborate with the experts in your organization for several reasons.
There’s a reason some companies are successful and some companies struggle. It always starts with people. The foundation of the way those people interact is built on their company’s values. Whether they are officially named and celebrated or unspoken actions between different departments and levels within your organization, each company has a set of values. And in my opinion, they make or break you.