Marketing to Multiple Generations
The multifamily industry has been understandably focused on Millennials in recent years. But the truth is that today’s renter pool is a diverse one, with Baby Boomers, Gen X’ers and even Gen Z’ers in the mix. In this guest column for Multi-Housing News, Bainbridge’s Eric Clark discusses how developers can build communities that appeal simultaneously […]
Industry News | Wk of Feb 26
HOT & RELEVANT TOPICS Major Apartment Developer: ‘There is an acute crisis headed our way’ The luxury apartment market is extremely overbuilt, and it’s causing a potential crisis within the industry. With a record-high cost of construction, from land to labor, developers are struggling to afford – and provide – anything less than luxury. The […]