Industry News | Week of March 30
HOT & RELEVANT TOPICS Multifamily Industry Copes with Coronavirus With rent now due and novel coronavirus issues currently limiting income for many renters, apartment communities have attempted to account for the myriad issues they’ll inevitably face in the coming weeks. Some of the challenges facing owner/operators include how to offer respite to renters who are […]
Marketing Predictions for 2020
Marketing teams were not always the analytical beasts that they are today. They used to be the team that helped with flyers, balloons and maybe a sign. But those days are long gone. The acceleration of online technology and the creation of new digital marketing channels has forced marketers to learn how to drive traffic […]
Industry News | Wk of March 4
HOT & RELEVANT TOPICS Multifamily Construction’s 7 Deadly Sins As apartment operators clamor to unveil their new developments in time to beat the competition and capture a hot market, time is a precious commodity.
3 Digital Marketing Trends for Apartment Marketers in 2019
In the world of marketing, there are a lot of platforms and technologies that marketing experts have identified to be major players in 2019. This is a great article about impactful marketing trends to watch this year.
Dialing Back Screening Thresholds in a Soft Market
A downturn in our market is inevitable. One of the most effective ways to address occupancy challenges is to adjust screening thresholds before reducing rent or offering concessions.
Data-Driven Marketing: Separating the Signal from the Noise
Analyzing the overwhelming amount of data is a tough job for even sophisticated marketers. You can make it easier by efficient data gathering, using the scientific method and hiring the right team members.