Search & Social: The Newest Marketing Power Couple

Technology advancements and the never-ending emergence of new digital channels have made the jobs of multifamily marketers more challenging than ever before. Prospects are finding their way to apartment communities’ doors through a variety of channels, including ILSs, Google and multiple social platforms. To add to the fragmented path, apartment operators often have search and social campaigns that are managed by different teams.

In a recent Multi-Housing News article, RentPath’s Senior Director of Performance Marketing, John Thornton, discusses how the cohesion of both search and social campaigns can produce strong lead conversion.